Learn the secrets to standing out, connecting and engaging with both existing and potential clients so you can get remembered, referred, and repeat business!

Humour is a powerful tool for forging stronger connections, not just by entertaining but by genuinely engaging. In the business context, it’s essential to use humour not merely for laughs but as a strategic element to enhance influence, engagement, and ultimately, business outcomes. This approach helps reduce perceived hierarchies, increases likeability, and builds trust, making humour a critical component in successful client relationships.

Join Kate Burr, an expert in the strategic use of humour, as she unveils how to use humour effectively to captivate and connect with clients. Discover how integrating a lighthearted approach can significantly impact your bottom line – studies show that a well-placed humorous line in a sales pitch can increase the willingness to pay by nearly 20%.

Key Outcomes:

• Capture Attention: Learn engaging techniques to instantly grab the attention of clients while still being taken seriously. 
• Risk-Free Humour: Master the art of using humour in ways that maximise engagement and doesn’t feel awkward, uncomfortable, or embarrassing.
• Align Humor with Your Brand: Utilise humour that resonates with your message and engages your target market without compromising your credibility.
• Boost Memorability and Referrals: Use humour to make your interactions memorable, maximising referrals and securing repeat business.

Session Summary:
Elevate your client interactions with humour that goes beyond entertainment to create meaningful connections. “Funny On Purpose” will equip you with the skills to enhance your client relationships, ensuring that humour is a key component of your engagement strategy, leading to increased satisfaction and business growth.